The story behind the search
I can truly recommend Executive Integrity for recruitment purposes, as we worked closely together during my time at Radio Holland. The team was patient, proactive, and professional throughout the process. It was a pleasure!
The challenge
A new global sales structure needed regional expertise
Radio Holland was centralising its maritime communications and navigation sales function. Previously separate national teams would report to a central Sales Director.
The new structure required senior Business Development Managers in the Netherlands, UK, Norway and France. The best candidates were often passive, and internal resources were stretched across the multi-country search.
The takeaway: Specialist sales appointments across four countries.
The brief
Industry networks and technical credibility
The roles required deep knowledge of maritime communications and navigation systems, business development skills and established client relationships.
Working with Sjors de Haas, Regional HR Business Partner, the search considered immediate commercial requirements and the fit with Radio Holland’s evolving global sales team.
The takeaway: Sector experience and regional relationships were essential.
The search
A targeted European headhunting campaign
Executive Integrity drew on maritime communications and navigation networks to engage senior passive candidates across Europe.
More than 30 professionals were assessed for each role. Evaluation considered technical expertise, business development experience and cultural fit with the new sales organisation.
The takeaway: Over 30 professionals assessed per role.
The placement
Five Business Development Managers appointed
Andrew Francis joined in the UK with more than a decade in maritime and satellite communications, including AST Marine Networks, SeaTec Communications and e3 Systems. Ryan van der Linde also joined in the UK with over 20 years in marine electronics, including SMD Telecommunications and SIRM UK.
Sindre Alnes joined in Norway with maritime satellite communications experience at Inmarsat and ShipEquip. Tineke Linders joined in the Netherlands with experience managing multinational clients in the maritime market, also including Inmarsat and ShipEquip.
Wassila Idrissi joined in France with international business development experience at CMA CGM in France and Mozambique.
The takeaway: Five appointments across the UK, Norway, the Netherlands and France.
The result
Regional capability for a unified sales strategy
The appointments brought specialist technology knowledge and established customer networks into Radio Holland’s regional teams.
Each hire added experience relevant to its market while supporting the company’s move towards a coordinated global sales structure.
The takeaway: A stronger regional team supporting the global sales organisation.
Why it matters
One coordinated search across several markets
A consistent assessment process and maritime sector knowledge supported a complex search across four countries. Targeted outreach reached experienced people who were unlikely to respond to conventional advertising.
Sjors’s feedback highlighted the team’s patience, proactive approach and professionalism.
The takeaway: Industry knowledge connected local experience with a global brief.
Is a critical hire holding you back?
When the right experience is difficult to find, you need more than a shortlist. Tell us what you’re trying to achieve and we’ll help you find the people with the expertise to make it happen.
