Job title: Group Marketing Director
Location: Homebased, Global
Who are we recruiting for?
Our client is one of the pioneers of digital technology in the shipping and transportation sector. Their software optimises shipping, reduces laytimes and supporting the industry reduce their carbon emissions through efficiency.
This forward thinking and innovative company have an exciting year ahead. Hiring 150 additional people and launching a new product which will form a large part of this role.
What will you be doing?
The Director, Marketing is responsible for the branding of the Group's products and platforms. The Director, Marketing delivers strategic planning and development of market approach to our BtB markets, supports upselling strategies through his/her deep insight into BtB product marketing. The role has full responsibility of the public profile, PR, events planning and execution and develops our webinar strategies. The role will confidently present investment strategies with indications of ROI and ARR.
Review, plan and develop market approach of our digital solutions (online presence, media presence, targeting, in-product marketing, websites, webinars, conferences etc.) in order to clearly establish and grab the category within each digital product
Develop and design a PR strategy in order to profile and deliver increased market awareness
Develop marketing strategy based on experience from BtB and BtBtC, and plan marketing to the Group's network via products, extracting more value out of the network (increase share of wallet)
Experience from producing digital marketing products, such as webinars, videos and how and where to extract the most value out of these.
Manages and develops external partners and collaborators, vendor selection
Develops marketing budget at product level
Manages (directly) a small team of 1-2 marketing and sales force specialists
Are you the ideal candidate?
B2B, Maritime, Technology, Multi-channel, branding, PR etc.
Pre-sales (lead generation/qualification) - management
Webinar and conference experience, planning and presenting
Ability to link investments in marketing to ROI and ARR
An experienced copywriter, communicator
Someone who has experience from a multi-brand corporation where cross-selling opportunities exist and a fresh view on marketing strategies.
Ideally, deep understanding of SalesForce, LinkedIn Sales Navigator
Must be confident in working remotely and managing stakeholders and employees remotely
What's in it for you?
A strong salary up to $180,000 for the perfect candidates
Excellent benefits package including a bonus
Who are we?
Executive Integrity is a global executive search and recruitment consultancy for a more sustainable world with a focus on talent within the Maritime and Renewable Energy sectors. We give 1% of all our profits to Renewable World, a charity that develops affordable and innovative renewable energy solutions to poverty-stricken communities.